About LSZ Communications

LSZ Communications is a full-service marketing communications and public relations firm specializing in strategic storytelling for brands shaping the way we live today. Led by award-winning communications strategist Lori Zelenko, LSZ Communications partners with beauty, luxury lifestyle, fashion, and wine & spirits brands to create meaningful visibility, credibility, and long-term brand growth.

Strategic Marketing Communications for Modern Brands

At LSZ Communications, we deliver integrated marketing communications programs designed to align directly with your business goals. From concise, compelling brand messaging to in-depth feature placements, our work is grounded in strategy, creativity, and precision—ensuring every communication effort supports brand awareness, positioning, and impact.

We don’t believe in one-size-fits-all PR. Every initiative is thoughtfully crafted to reflect your brand’s voice, audience, and long-term objectives.

Award-Winning Leadership

LSZ Communications is led by Lori Zelenko, an award-winning marketing communications professional recognized with the Silver Anvil Award, the highest honor in public relations. Known for her inventive, imagination-driven approach, Lori brings decades of experience in media relations, brand strategy, and editorial storytelling to every engagement.

Ingenious. Inventive. Imagination-driven.
These principles guide how we think, create, and execute.

Print, Digital & Broadcast Communications Programs

We build brand exposure through strategic, multi-channel communications programs that reach audiences where they are—across print, digital, and broadcast media.

Our services include:

  • Media relations

  • Influencer relations

  • Strategic marketing communications presentations

  • Tactical counsel and brand positioning

  • 360° brand audits

  • Product seeding

  • Media training

  • Event strategy and execution

Brand Launches, Events & Experiential Marketing

From intimate press previews to large-scale brand moments, LSZ Communications designs and executes buzzworthy brand launches and experiential events that capture attention and drive engagement.

Event and launch services include:

  • Brand launches (from the simple to the sublime)

  • Press previews

  • Experiential sessions

  • Interactive digital experiences

  • Pop-up activations

Our team understands how to create moments that resonate—with media, influencers, and consumers alike.

Who We Work With

We partner with entrepreneurs, startups, brand innovators, and established companies—both emerging and well-known. Whether refining an existing identity or launching something new, we help brands shape clear, compelling narratives that connect and convert.