experience

Lori Zelenko is the founder of LSZ Communications, an integrated marketing and communications consultancy working with lifestyle, beauty, fashion, fragrance, and spirits brands on brand strategy, launches, media relations, reputation management, and cross-channel visibility.

Her career spans award-winning global campaigns, senior editorial leadership, and leadership roles at internationally recognized PR and marketing communications agencies. She earned the industry’s highest honor, the Silver Anvil Award, for launching Kraft 2% Singles with The World’s Largest Grilled Cheese — a campaign that reached more than 500 million people worldwide and remains a benchmark for culturally resonant brand storytelling.

Lori held senior editorial roles at L’Officiel USA, American Artist, Interiors, New York Lifestyles, and Caviar Affair Magazine, bringing a deep understanding of how stories are developed, evaluated, and positioned within premium editorial environments. She also contributed to Hearst Publications, further strengthening her editorial perspective.

She later worked at leading global PR and marketing communications agencies including Finn Partners, Hill & Knowlton, and Manning, Selvage & Lee, before founding LSZ Communications. This dual foundation — editorial and strategic — informs the firm’s integrated approach, ensuring programs are grounded in clarity, cohesion, and credibility.

Lori is a second-generation marketing communications professional, having grown up immersed in the creative culture of Zelenko Associates, the award-winning advertising and corporate identity firm founded by her parents, Harry and Marion Zelenko. Renowned during the 1960s and 1970s for visionary graphic design and corporate identity work, the agency partnered with companies including International Flavors & Fragrances, Black Enterprise Magazine, Ferrara Candies, and General Foods International Coffees.

At LSZ Communications, Lori leads strategy and client direction, working alongside a senior-led collective of specialists. Together, the team has secured broadcast exposure for global talent including Paris Hilton and Jessica Simpson, while delivering print and digital visibility for prestige and heritage brands such as Eau d’Italie, Child Perfume, and Ligne St Barth across top-tier editorial platforms.

Shaped by an inherited sensibility rooted in originality, rigor, and design-driven thinking, Lori brings a legacy-informed perspective to modern integrated marketing — translating timeless brand principles into contemporary relevance.