experience

Lori Zelenko is the founder of LSZ Communications. Her career bridges editorial leadership and global communications strategy across beauty, wellness, and luxury lifestyle categories.

She held editorial roles at L’Officiel USA, American Artist, Interiors, New York Lifestyles, and Caviar Affair Magazine, applying senior brand and PR strategy to understand how premium stories are evaluated in luxury publishing environments.

Her strategic experience includes advisory roles within leading global PR and marketing communications agencies, including Finn Partners. Her work has been recognized with the Silver Anvil Award, the industry’s highest honor.

This dual foundation — editorial and strategic — informs her work today.