Case Studies

Strategic positioning, PR, and editorial storytelling for beauty, fragrance, wellness, and luxury brands.

A bottle of Eau D'Italie perfume placed on a white box with green ivy leaves surrounding it, on a sandy surface with water ripples in the background.

Eau D’Italie

From Iconic Hotel Fragrance to Global Luxury Brand

Two women close to each other, one holding a perfume bottle labeled 'WOOD' by Altaia, with warm, intimate lighting.

altaia fragrance

Past and Present Weave Together On An Olfactory Journey

Close-up of a woman's face with clear skin, brown eyes, and light makeup, gently touching her cheek, with a product label reading 'The Collagen Bar'

collagen bar

High Tech Beauty Boost

A man dressed in a vibrant purple and yellow kente cloth suit, standing with hands pressed together in a gesture of greeting or respect, smiling in a formal setting. The background features a blurred emblem and logo for Fort Mosé, established in 1738.

fort mose 1738

Sophisticated Threads - American Fashion Rooted In African Tradition

Book cover titled 'Black Mixcellence: A comprehensive guide to black mixology' with a bartender preparing cocktails and various drink glasses on a black background.

black mixcellence

Showing The Many Faces of Mixology

A bottle of Úluvka vodka, a black box with the logo, a small booklet, and two shot glasses placed on a reflective surface.

u’luvka vodka

Alchemy From The Royal Courts of Europe

A bottle of Zyr Vodka with a label, and a logo with a running fox and the words 'Ultra Smooth' and 'Zyr Vodka' in stylized font.

zyr vodka

TV-Ready Vodka From A New York/Miami Entrepreneur

Four bottles of sparkling wine or champagne on a bar counter with a red-lit background.

demoiselle champagne

Bubbles, Beauty, & Boutique Fashion

A bottle of perfume labeled 'child perfume Extrait de Parfum' surrounded by white flowers on a white fabric background

child perfume

Finding a New Audience For a Celebrity Favorite

A woman with red hair lying on a bed of pink and orange feathers, wearing a pink strapless dress and a veil.

parlux fragrances

The Scent Stories of Paris, Jessica, & Rihanna