Eau d’Italie Le Sirenuse Positano

From Beachy Vibe to Modern Classic

For more than five years, LSZ Communications has driven U.S. brand growth for Eau d’Italie, the luxury fragrance collection inspired by the iconic Le Sirenuse Positano. Rooted in a true sense of place, the brand captures the essence of the Amalfi Coast and one of the world’s most celebrated luxury hotels.

Created by Le Sirenuse’s founding family, including Marina Sersale and Sebastian Alvarez Murena, and developed with award-winning perfumer Bertrand Duchaufour, Eau d’Italie began as the hotel’s signature scent—an olfactory invitation to experience Positano’s Mediterranean elegance.

Nearly two decades later, Eau d’Italie has grown into a globally recognized niche fragrance line, with over a dozen perfumes inspired by Italy’s most beloved destinations and a devoted following across the U.S., Europe, and Asia.

Through LSZ COMMUNICATIONS initiatives, Eau d'Italie ascended to a new level of prestige. The brand achieved the momentum to earn prestigious retail distribution in Bergdorf Goodman.
- From the moment the O Magazine story appeared on the Jasmine Leather launch from Eau d'Italie, the USA Distributor saw a surge in phone and email orders. Sales exceeded expectations by 100% and have stayed on a strong growth curve.
- The brand was back-ordered even before arrival at Beautyhabit.com, the retail home of the USA distributor, the go-to site for niche fragrance and clean beauty for the past 30 years.
- Media and consumer interest has continued to rise with subsequent launches finding a new audience in the US and the UK with average media reach upwards of 8 million annually.
- Eau d'Italie is now seen as an authentic luxury brand, a coveted niche fragrance discovery authentically praised by trusted sources in the know based on uniquely personal experiences.
- Now heading into a sixth year of collaboration with LSZ COMMUNICATIONS, USA brand exposure continues to be powered by the traction from top tier media exposure with elite editors now loyal friends of the brand.
Editors became influencers, champions of the brand, seeking every opportunity to award praise and share, some heading to Italy to stay at Le Sirenuse and become friends with the fragrance founders, others recalling honeymoons spent there years ago (the hotel has been the "star"of the Amalfi Coast for seven decades now), others were wow'd by the hotel's celebrity following including David Bowie (he wore the original Eau d'Italie fragrance for many years), Mariska Hargitay, a regular, George and Amal Clooney, Reese Witherspoon and Ian Somerhalder. Even the Kardashians descended. With the founders' remaining in Italy and only digital events in the USA possible, reliance was on impactful print and digital exposure (not supported by advertising dollars) emphasizing the new look as well as the brand's rich heritage.
O Magazine ferreted out the arrival of the first reinvented launch, Jasmine Leather, giving it a full page of editorial and causing such a frenzy that the first shipment was sold out before it even crossed the Atlantic. Women's Health awarded the Eau d'Italie Bodycare "best of" in the skincare category. W, Town and Country and Business Traveler celebrated the Eau d'Italie Candle. Over time subsequent fragrance launches. Mystic Sunset and Acqua di Positano, earned exposure in digital outlets among them Popsugar, Byrdie, and Bustle not to mention Glamour as well as Forbes, both becoming consistent supporters.
Through LSZ COMMUNICATIONS initiatives, Eau d'Italie ascended to a new level of prestige. The brand achieved the momentum to earn prestigious retail distribution in Bergdorf Goodman.
- From the moment the O Magazine story appeared on the Jasmine Leather launch from Eau d'Italie, the USA Distributor saw a surge in phone and email orders. Sales exceeded expectations by 100% and have stayed on a strong growth curve.
- The brand was back-ordered even before arrival at Beautyhabit.com, the retail home of the USA distributor, the go-to site for niche fragrance and clean beauty for the past 30 years.
- Media and consumer interest has continued to rise with subsequent launches finding a new audience in the US and the UK with average media reach upwards of 8 million annually.
- Eau d'Italie is now seen as an authentic luxury brand, a coveted niche fragrance discovery authentically praised by trusted sources in the know based on uniquely personal experiences.
- Now heading into a sixth year of collaboration with LSZ COMMUNICATIONS, USA brand exposure continues to be powered by the traction from top tier media exposure with elite editors now loyal friends of the brand.