Client Case Studies

LSZ Communications conceived a program of technologically advanced, individualized skincare treatments customized for each media guest at the new Collagen Bar satellite location within ila Only Spa at the five-star Lotte Palace Hotel. This tailored approach significantly enhanced the brand image of The Collagen Bar while driving meaningful awareness of its founder, Diana Seo, and her highly credentialed NYC medical aesthetic and skincare clinic.

Before opening her own technology-driven medi-spa, Diana began her career in the Park Avenue office of one of the world’s most esteemed plastic surgeons, Dr. Charles Thorne. As President of the American Society for Aesthetic Plastic Surgery, Dr. Thorne is academically revered and recognized as the editor of the gold-standard plastic surgery textbook, Grabb and Smith’s Plastic Surgery.

Diana went on to collaborate with additional world-renowned plastic surgeons, steadily building an affluent and highly informed client base for her innovative, collagen-based treatments.

The new Collagen Bar satellite location at ila Only Spa within The Lotte Palace is a standout presence inside one of New York City’s most iconic and instantly recognizable hotels. This stately, historic landmark exudes sophistication and luxury in the heart of Midtown Manhattan.

A coveted destination for top-tier media and influencers, the location allows The Collagen Bar to serve high-profile clients and international visitors in luxurious surroundings with complete privacy. Through one-on-one spa visits with esteemed spa and travel writers, our collaboration has experientially elevated The Collagen Bar’s profile and prestige.

Leveraging Diana’s more than fifteen years of combined experience across the health, medical, and beauty fields, LSZ Communications personally invited targeted members of the press to experience the trending Salmon Sperm Facial at the spa inside The Lotte Palace Hotel.

The Lotte Palace is a stately, historic landmark and home to the first and only U.S. outpost of the acclaimed UK-based ila only spa. The exclusive setting elevated the experience and reinforced the treatment’s luxury positioning.

The buzzworthy facial—made famous by Kim Kardashian and Jennifer Aniston—is recognized for its remarkable rejuvenating effects, helping to turn back time and deliver a rosy, baby-faced glow.

Following the event, influencers and key media continue to book appointments at The Collagen Bar for its innovative, next-generation, non-invasive facelift: the ReCode Lift. This advanced treatment features the latest innovations in Korean laser technology, extending momentum well beyond the initial press activation.

• • Initial features on Diana Seo and The Collagen Bar appeared in targeted outlets including online lifestyle magazine ALLEGRA, upscale Latina Mag AMARENA (reaching affluent women in Mexico City as well, a demographic of particular value to The Lotte Palace ila Only Spa which caters to international hotel guests). The "bible" of the Spa community AMERICAN SPA MAGAZINE has noted the Collagen Bar's innovation and plans to pursue an in-depth review of Diana Seo's exclusive treatments.

  • LSZ COMMUNICATIONS encouraged select publications to accompany their editorial with ads to promote the Collagen Bar's exclusive ReCode Lift.

  • Luxury travel and lifestyle site, unnknownproject.com entrusted their in-depth feature to TV personality and acclaimed travel writer Theresa Catena

  • Resident Magazine, dedicated to luxe living in New York, Miami and Los Angeles was so impressed with their ReCode Lift experience that they referred Dr. Nicholas Perricone as a prospective client

  • Word of the Collagen Bar's high performance laser-based facials spread to the Hamptons with aspirational lifestyle outlets including James Lane Post developing upcoming coverage

  • Additional features and visits are planned for 2026. Among them Rachel Grant, travel influencer and former Bond "girl" (actually she played a glamourous assassin in Pierce Brosnan's Die Another Day) and Rachel Weingarten, Hello Gorgeous! beauty authority and content contributor to outlets including The New York Times and CNN.  (K- note Rachel photo attached)

  • The Collagen Bar is now, as a result of this initial LSZ COMMUNICATIONS-generated exposure, seeing a fully-booked calendar with new and returning customers investing in a series of treatments (the ReCode lift is priced at $2500 including the Density laser treatment and the Salmon Sperm facial) at The Lotte Palace spa.