Editorial
Lori Zelenko brings editorial leadership to integrated marketing—leveraging storytelling, media strategy, and audience insight to build brands, drive visibility, and create meaningful connections across platforms. With a career spanning top-tier print and digital media, she applies a journalist’s rigor and an editor-in-chief’s strategic vision to integrated campaigns that align content, PR, partnerships, digital media, and experiential initiatives.
Her background as a senior editorial leader uniquely positions her to develop cohesive brand narratives that work across channels—ensuring messaging is not only compelling, but consistent, credible, and commercially effective. Every editorial initiative is approached with a marketing lens: audience growth, brand authority, engagement, and revenue.
PET LIFESTYLES MAGAZINE – Founding Editor in Chief
As the founding Editor in Chief of Pet Lifestyles Magazine, Lori conceived and executed the editorial and brand strategy for a lifestyle publication that blended content, PR, partnerships, and events into a unified platform. She secured celebrity cover stories—often breaking exclusive news ahead of PEOPLE Magazine—driving earned media and brand visibility.
In parallel, she built and managed a roster of expert contributors, developed integrated advertising opportunities across print and digital, and created promotional partnerships tied to key pet-focused consumer and B2B events—aligning editorial storytelling with sponsorship, experiential marketing, and revenue generation.
easthampton.com – Editor in Chief
As Editor in Chief of easthampton.com, Lori led content strategy for a seasonal digital platform covering events, personalities, and real estate shaping the Hamptons community. Her work integrated editorial storytelling with local engagement, audience development, and brand relevance—connecting content, community, and commercial opportunity in a highly targeted market.
Millennium Magazine – Features Editor (Print & Digital)
At Millennium Magazine, Lori wrote and edited celebrity cover stories and arts features across print and digital editions, contributing to a cohesive editorial voice that supported brand positioning, readership growth, and advertiser alignment across platforms.
Caviar Affair – Global Print Magazine
For Caviar Affair, a global luxury publication, she produced in-depth travel features on elite destinations, aligning high-end editorial storytelling with luxury brand expectations, international audiences, and premium positioning.
L’Officiel USA – Arts Editor
Lori began her journalism career as Arts Editor for the U.S. edition of L’Officiel, the esteemed French fashion magazine, where she developed a foundation in luxury media, cultural storytelling, and editorial excellence that continues to inform her integrated marketing approach.
This editorial foundation enables Lori to bring uncommon depth to integrated marketing—creating content that earns attention, supports PR and partnerships, strengthens brand identity, and performs across channels. Brands benefit from her ability to think like a journalist, lead like an editor-in-chief, and execute like a strategist.
