testimonials

“Ms. Zelenko’s strategic approach was remarkably helpful not only in building the image of our brands, but also that of Parlux on both a national and global scale. Her communications skills delivered compelling messaging from initial marketing materials through to results, generating vast media recognition and enhancing the overall image of the company.”

Fred Purches
Former Chairman & Chief Executive Officer
Parlux Fragrances, Inc.

A woman and man are smiling and holding cocktails at a bar. The woman has long dark hair, is winking, and dressed in a black blazer and metallic dress. The man is wearing glasses, a brown hat, an orange jacket, and a black shirt. They are standing in front of a bar with glass shelves filled with bottles and glassware.
Book cover for 'Black Mixcellence: A Comprehensive Guide to Black Mixology' featuring a smiling man in a vest pouring drinks at a bar, with several cocktails displayed on the bar surface.

“We’ve collaborated on projects ranging from vodka launches - the partnership she arranged for U'Luvka vodka and the Quentin Tarantino roast set up remarkably valuable celebrity associations - to the book I co-authored BLACK MIXCELLENCE - Lori brought this to life through experiential events and broadcast coverage on NBC NY LIVE. I depend on Lori consistently to elevate visibility when the brand or project is at a turning point.”

Colin Asare-Appiah
Co-Author, BLACK MIXCELLENCE
Trade Director, Culture & Lifestyle
Bacardi USA Brand Portfolio

Two women standing in a store with shelves filled with skincare and beauty products in the background.

“Over six years of collaboration, Lori has become integral to our team, strengthening the market presence of the Eau d’Italie fragrance collection and contributing to a stronger bottom line.”

Paula Weiser
Co-Founder, Beautyhabit

A circular logo with a light blue background, white border, and the words 'collagen BAR' in white text, along with small white star graphics.

“Over a decade of collaboration, Lori has played a key role in the evolution of The Collagen Bar, culminating in its presence within the Lotte Palace Hotel’s ila Only Spa in New York City. Her guidance has translated visibility into sustained client growth.”

Diana Seo
Founder, The Collagen Bar at New York Lotte Palace