Client Case Studies

For more than five years, LSZ Communications has driven U.S. brand growth for Eau d’Italie, the luxury fragrance collection inspired by the iconic Le Sirenuse Positano. Rooted in a true sense of place, the brand captures the essence of the Amalfi Coast and one of the world’s most celebrated luxury hotels.

Created by Le Sirenuse’s founding family, including Marina Sersale and Sebastian Alvarez Murena, and developed with award-winning perfumer Bertrand Duchaufour, Eau d’Italie began as the hotel’s signature scent—an olfactory invitation to experience Positano’s Mediterranean elegance.

Nearly two decades later, Eau d’Italie has grown into a globally recognized niche fragrance line, with over a dozen perfumes inspired by Italy’s most beloved destinations and a devoted following across the U.S., Europe, and Asia.

Through LSZ COMMUNICATIONS initiatives, Eau d'Italie ascended to a new level of prestige. The brand achieved the momentum to earn prestigious retail distribution in Bergdorf Goodman. 

• From the moment the O Magazine story appeared on the Jasmine Leather launch from Eau d'Italie, the USA Distributor saw a surge in phone and email orders. Sales exceeded expectations by 100% and have stayed on a strong growth curve. 

• The brand was back-ordered even before arrival at Beautyhabit.com, the retail home of the USA distributor, the go-to site for niche fragrance and clean beauty for the past 30 years.

• Media and consumer interest has continued to rise with subsequent launches finding a new audience in the US and the UK with average media reach upwards of 8 million annually.

• Eau d'Italie is now seen as an authentic luxury brand, a coveted niche fragrance discovery authentically praised by trusted sources in the know based on uniquely personal experiences.

• Now heading into a sixth year of collaboration with LSZ COMMUNICATIONS, USA brand exposure continues to be powered by the traction from top tier media exposure with elite editors now loyal  friends of the brand.

Through LSZ COMMUNICATIONS initiatives, Eau d'Italie ascended to a new level of prestige. The brand achieved the momentum to earn prestigious retail distribution in Bergdorf Goodman. 

• From the moment the O Magazine story appeared on the Jasmine Leather launch from Eau d'Italie, the USA Distributor saw a surge in phone and email orders. Sales exceeded expectations by 100% and have stayed on a strong growth curve. 

• The brand was back-ordered even before arrival at Beautyhabit.com, the retail home of the USA distributor, the go-to site for niche fragrance and clean beauty for the past 30 years.

• Media and consumer interest has continued to rise with subsequent launches finding a new audience in the US and the UK with average media reach upwards of 8 million annually.

• Eau d'Italie is now seen as an authentic luxury brand, a coveted niche fragrance discovery authentically praised by trusted sources in the know based on uniquely personal experiences.

• Now heading into a sixth year of collaboration with LSZ COMMUNICATIONS, USA brand exposure continues to be powered by the traction from top tier media exposure with elite editors now loyal  friends of the brand.