Client Case Studies

Demoiselle Champagne, an Art Nouveau–inspired French house crafted primarily from Chardonnay, sought to strengthen its U.S. lifestyle positioning. The objective was selective cultural placement that enhanced brand perception among a fashion-forward audience while preserving its refined, feminine identity.

LSZ Communications was engaged to translate Demoiselle’s elegance into a lived experience aligned with contemporary fashion culture.

An intimate fashion presentation was staged at an upscale Tribeca champagne lounge, featuring designer and brand ambassador Juliette Longuet alongside looks from Hamptons- based boutique Blue & Cream.

Selective invitations were extended to fashion and beauty editors from Vogue, Elle, and Glamour, as well as influential tastemakers aligned with the brand’s aspirational demographic.

Rather than pursuing transactional press coverage, the activation emphasized immersive brand affinity — placing Demoiselle within an environment that reflected its playful yet sophisticated aesthetic.

LSZ Communications secured international French-language coverage through Agence France-Presse (AFP), reinforcing Demoiselle’s heritage credibility and global visibility.

The activation strengthened the champagne’s association with contemporary fashion culture, positioning it within a youthful, internationally minded social set.

Through curated environmental alignment and strategic guest selection, Demoiselle gained refined cultural visibility within a competitive luxury category.