Clients

Selected Case Studies

THE FRAGRANCE OF A DREAM PLACE

EAU D'ITALIE LE SIRENUSE POSITANO 

  • Launch and sustain new incarnation of Eau d'Italie, the globally-loved fragrance collection from the family behind the iconic Amalfi Coast Hotel, Le Sirenuse Positano 

  • Continuously engage top-tier media with bold, luxe new presentation of upscale brand, now celebrating its 20th Anniversary from famed celebrity hotspot

  • Ongoing earned editorial includes coverage in Departures, Town & Country, O - The Oprah Magazine, Glamour, OUT, W, PopSugar, Bustle, etc.

  • O magazine deemed Eau d'Italie's Jasmine Leather fragrance impactful enough to warrant a full page in their print edition

  • Eau d'Italie fragrance collection features 12 fragrances, Bodycare (8 scents), and Home (candle, diffuser) 

  • Beautyhabit.com, the online go-to resource for clean beauty, a pioneer in the space for more than 25 years, is the USA distributor

Logo featuring two symmetrical mermaids with fish tail fins, facing each other, and text below reading 'EAU D'ITALIE LE SIRENUSE POSITANO'.
ACQUA DI POSITANO BY THE SEA ON THE AMALFI COAST -11zon.jpg
EAU D'ITALIE SIGNATURE SCENT IN SUNLIGHT.jpg
THE VIEW FROM ICONIC AMALFI COAST HOTEL LE SIRENUSE POSITANO.jpg

PARIS, JESSICA, RIHANNA SHARE THEIR SCENT STORIES

PARLUX FRAGRANCES, INC. 

  • Launch fragrances from Paris Hilton, Jessica Simpson, Queen Latifah, Rihanna as well as from designers Natori, Nicole Miller, Marc Ecko

  • Elevated image of Paris Hilton with CanCan fragrance launch, supported national tours at Macy's and other retailers for roll out of Can Can and subsequent launches

  • Secured top tier beauty and fashion editorial, regional print and TV (Florida, California, NY,Texas) and

  • Each fragrance launch earned coverage on national entertainment media (E!, Entertainment Tonight), late night talk shows

  • Worked closely with CEOs securing business media and trade interviews to identify their plans for publicly traded Parlux (trading under PARL)

Parlux Fragrances, Inc. logo in black text on white background
A black and white drawing of a person with a large head and a small body, holding a briefcase and walking.
The letters 'ET' in black on a yellow background, resembling the logo of Entertainment Tonight.
The image shows a red exclamation mark with the letter 'E' in the top part of the exclamation mark. Below the exclamation mark, the text reads 'ENTERTAINMENT TELEVISION' in red capital letters.
The logo of The New York Times in black Gothic font.
Jessica Simpson Fancy Perfume .jpg
Paris%20Hilton%20Can%20Can%20Ad.jpg
RIHANNA NYTIMES.jpeg

MTV-READY VODKA FROM A NEW YORK/MIAMI ENTREPRENEUR

ZYR VODKA

  • Drive exposure in NY and SoFlo for ultra smooth American vodka - "the next Grey Goose." Prestigious presentation in ice blue bottle, award-winning taste

  • Created a bold, dynamic presence for David Katz, founder/owner who relocated to South Florida from NYC, business TV interviews included CNBC, CNN, NBC, etc.

  • American Rapper FloRida showcased ZYR in sizzling, sexy music video

  • Conceived/executed experiential partnership with luxury Russian spa in NYC individually sampling ZYR with Petrossian-catered caviar and blini to influential editors post-Banya experience

  • Earned editorial exposure in Brandweek, Men's Journal, GQ, Aventura Magazine,Cigar Aficionado, Miami Herald, etc.

  • HipHop community adopted the brand covering it in HipHop "bible" THE SOURCE as well as COMPLEX and BLACK ENTERPRISE

  • Poured at celebrity events including for Spike Lee in Brooklyn, NY. Hosted Vodkamaker dinners for top tier media in Miami, South Beach and Atlantic City, NJ

  • ZYR earned front page news coverage for Tampa, Florida launch, resulting in $16,000 in sales opening day in the market

Logo for Zyur vodka featuring a running fox and the words Ultra Smooth, with the phonetic pronunciation [Zee/ r].
A bottle of Zyr vodka with a clear glass body, blue tint, wooden cap, and white label with black and red text.
Close-up of a man with earrings, a beard, and styled hair, looking up thoughtfully against a blue sky background.

FloRida

Side profile of a middle-aged man with gray hair, wearing a gray blazer and white shirt, outside a building with a sign partially visible in the background.

David Katz
Owner, Founder
ZYR VODKA

ALCHEMY FROM THE ROYAL COURTS OF EUROPE

U'LUVKA VODKA

  • Jump-started interest in elegant luxury vodka with royal heritage from Poland with experiential program i.e. sampling/pouring at upscale NYC events

  • The Quentin Tarantino Roast at The Friars Club where we secured a pouring opportunity for brand ambassador, Colin Asare-Appiah, was the highlight of the PR program

  • Informal celebrity associations were made through the Tarantino pour. As a result, the brand and Colin became a personal and private favorite of select Hollywood A-listers

  • Hamptons media saturation resulted from Colin being behind the bar creating the Electric Eel cocktail at Montauk's Ruschmeyer's hotel known for its luxury camp-style vibe

  • From car launches targeting African American women to rooftop charity celebrations to rewarding celebrity connections, U'luvka earned its place at the bar

A tall, curved glass bottle with a cork and liquid inside, positioned next to a martini glass garnished with a lemon slice, all set against a black background.
The word 'HAMPTONS' in black capital letters on a white background.
KDHampton logo with the tagline, 'The Luxury Lifestyle Diary of the Hamptons'.
Logo of the New York Post with a stylized American flag waving on the left and bold black text.
COLIN ASARE APPIAH CRAFTS THE ELECTRIC EEL OUT EAST FOR U'LUVKA VODKA.jpeg
TARANTINO.jpeg
RUSCHMEYER'S IN THE HAMPTONS HOME OF THE ELECTIC EEL COCKTAIL WITH U'LUVKA VODKA.jpeg

BLACK MIXOLOGISTS AND THE COCKTAILS THEY CREATED THEN AND NOW

BLACK MIXCELLENCE

  • Supported Black History month promotion at NYC's Harlem Bars for BLACK MIXCELLENCE, book co-authored by Colin Asare-Appiah

  • NBC New York Live went on site to the bars with Colin to do an authentic New York story addressing the book's innovation and the history behind the famed bars

  • Invited fans/press to enjoy the cocktails and see/post about Colin in action at Harlem's most impressive bars including Sugar Monk and 67 Orange Street

  • Watch Colin Asare-Appiah’s Interview on NBC NY Live

Book cover titled 'Black Mixcellence' with subtitles, authors Tamika Hall and Colin Asare-Addo, featuring a man in a vest and tie pouring a drink, with drinks on a table.
Belafonte Margarita (photo credit to Madelynne Boykin of Bites & Bevs, LLC).jpg
Colin Asare Appiah behind the bar mixing a Caviar Martini (1).jpg
Piedmont Cocktail (photo credit to Madelynne Boykin of Bites & Bevs, LLC)-2.jpg

THE WORLD'S LARGEST GRILLED CHEESE 

  • Launched Kraft 2% singles the preferred cheese for Grilled Cheese Sandwiches with one stellar event: The World's Largest Grilled Cheese

  • 12 foot x 12 foot grilled cheese sandwich was made in specially-designed pans and "toasted"(by pyrotechnician) at South Street Seaport

  • Small children from nearby schools in New York City's Chinatown attended and ate mini-grilled cheese sandwiches while circus performers entertained

  • The event earned 240 TV hits including CNN and AP, images and video went around the world, local news ate up the story

  • Earned Silver Anvil "PR Oscar," as well as an excellence in marketing award from Kraft, Cheese Division

A SANDWICH TO REMEMBER

Grilled cheese sandwich cut in half on parchment paper with basil leaves in the background.
Black and white graphic of a silver anvil with a figure holding a hammer, representing the PRSA Silver Anvil Awards, with text indicating Public Relations Society of America.
Kraft Singles American cheese slices package with a pouring milk picture, labeled 'No Artificial Flavors', containing 16 slices of reduced fat pasteurized prepared cheese product, 45 calories per slice.
Logo of Associated Press with black text and a red line underneath.
CNN logo in red with white outline

DEMOISELLE CHAMPAGNE 

  • Positioned Vranken's Art Nouveau-inspired Demoiselle Champagne as fun, flirty and fabulous with a fashion show held at posh SoHo lounge

  • Fashion and lingerie from the Hampton's Blue and Cream Boutique were playfully modelled as guests sipped this elegant, Chardonnay-based champagne

  • Select fashion and beauty editors attended for the fun of it, happy to experience the delicious bubbly and witness the connection between chic fashion and feminine champagne

  • Vranken's desired coverage appeared in french language newspapers through Agence France Presse (international news agency)

FUN, FLIRTY, FEMININE AND FABULOUS

Bottle of Dmoiselle Champagne with gold foil and a white label.
AFP logo with blue background and a globe design.
BLUE & CREAM BOUTIQUE IN THE HAMPTONS.jpeg
FASHION SHOW DEMOISELLE CHAMPAGNE.jpeg
BUBBLE LOUNGE.jpeg

A SELECTION OF CLIENTS BY INDUSTRY

BEAUTY

Symmetrical logo featuring two mermaids with fish tails facing each other, with the text 'Eau d'Italie' and 'Le Sirenuse Positano' below.

Eau d'Italie Le Sirenuse Positano

Eight glass perfume bottles with black caps arranged on a light surface, illuminated and casting shadows, each labeled with different names and brands.

ALTAIA

Beautyhabit Modern Luxe Apothecary logo with 28 years celebration badge, and social media icons for Facebook and Instagram.

Beautyhabit.com - The best indie beauty brands from all corners of the world, the go-to clean beauty resource for 28 years.

Three bottles of Vagabond in St. Barths lotion are placed on a sandy surface, with sunlight casting shadows on the sand. The bottles are in yellow, pink, and blue colors, each labeled with the brand name and scent description.

Ligne St Barth

A clear glass perfume bottle with a gold cap and a blue label reading 'Acqua di Positano' placed on a stone wall, with a blurred background of a building with a golden dome.
KISS HIM cologne spray with black packaging featuring stylized black and white skull and star designs, along with a black box with the KISS logo in red and yellow. The box indicates the fragrance is 1.7 fluid ounces or 50 milliliters.

KISS Fragrances from the
iconic American Rock Band

Tommy Bahama perfume bottle and box with palm tree logo, amber-colored glass bottle with rounded shape and gold cap.

Tommy Bahama

Parlux Fragrances, Inc. logo with large black text on a white background.
The word 'Rihanna' written in black text on a white background.

Rihanna

Logo for Paris Hilton Fragrances in black text on white background

Paris Hilton

Signature of Jessica Simpson in black ink on white background

Jessica Simpson

Logo with the word "NATORI" in black capital letters on a white background

NATORI

Handwritten signature reading 'nicole miller'.

Nicole Miller

A logo featuring a black silhouette of a rhinoceros inside a stylized oval design, with the text "by marc ecko" below.

Marc Ecko

A woman with red hair holding a pink flower near her nose, wearing a satin blazer, for a perfume advertisement titled 'Reb'l Fleur by Rihanna'.

Wine and Spirits

Three bottles of Altaneve sparkling wine in different shades of pink and white, with the Altaneve logo and branding in the background.

Altaneve Prosecco

A bottle of Demoiselle champagne with a gold foil top and cream-colored label.

Demoiselle Champagne

A tall, clear glass bottle of Zyr Vodka with a wooden cork, featuring a white label with black text and a small image of a horse, set against a plain white background.

ZYR Vodka

Set of Ülüvka vodka bottles, glasses, and packaging with black and white design featuring a lion and a stylized logo.

U'luvka Vodka

Book cover for "Black Mixcellence" by Tamika Hall with Colin Asare-Inttiah featuring a black man in a vest and tie preparing cocktails, with the subtitle "A Comprehensive Guide to Black Mixology" and mentioning "70 Recipes."

Colin Asare-Appiah, co-author, 
BLACK MIXCELLENCE

A man in a colorful patterned blazer prepares a cocktail behind a bar with bottles of alcohol and garnishes.

Fashion

American Heart Association Go Red For Women

Edward Sexton of Savile Row, London -
Maverick Master Tailor

Fort Mose 1738

Cynthia Rose Re-Imagined Exceptional Vintage Jewelry

Vanity Fair Corp.

Lily of France

Events

LYCOS Search for Missing Kids

Kraft 2% Singles Launch - World's Largest Grilled Cheese

The North Face

Pet

Square Paws Architect
Designed Cat Furniture

WizSmart Dog
Training Pads

Founding Editor Role,
Pet Lifestyles