Editorial

Lori Zelenko’s career began in luxury publishing, where she developed a foundation in cultural storytelling, editorial judgment, and brand perception.

Her editorial leadership spans print and digital platforms, including roles as Arts Editor at L’Officiel USA and senior editorial positions across lifestyle and luxury publications. This experience shaped her understanding of how brands are evaluated within premium media environments — and what makes a story resonate beyond placement.

Pet Lifestyles - Founding Editor in Chief

As founding Editor in Chief, Lori established the publication’s voice and positioning within the lifestyle and pet sectors, integrating editorial storytelling with brand partnerships and experiential extensions. She secured high-profile celebrity cover stories and built a network of expert contributors, shaping the magazine’s authority and visibility within its niche.

easthampton.com - Editor in Chief

At easthampton.com, she led content direction for a seasonal digital platform covering the personalities, events, and cultural shifts shaping the Hamptons community — aligning editorial relevance with audience engagement in a highly targeted luxury market.

Millennium Magazine - features editor

Contributed celebrity and arts features across print and digital editions, reinforcing cohesive editorial positioning and audience growth.

Caviar Affair – Global Luxury Publication

Produced in-depth travel features aligned with international luxury audiences and premium brand environments.

Cover of a travel magazine titled "affair cava­ar," featuring a picturesque sunset view of Santorini, Greece with white buildings and blue domes.
Magazine cover titled "Caviar Affair" featuring a black background with a close-up photo of black caviar on pasta topped with black caviar and garnished with black pearls, with articles about bourbon, bluegrass country, Arabian leopards, wellness res
Screenshot of EastHampton.com website homepage featuring an aerial view of ocean waves approaching a sandy shoreline, with website navigation menu at the top.
Several glasses filled with a red drink, garnished with slices of lemon and orange, being held above a table by multiple hands.
Cover of fashion magazine 'F Mode' featuring Hannah Godwin sitting sideways with one leg crossed over the other, wearing a pinstripe blazer and black sheer tights, against a light gray background.
A bottle of St. Barth Homme Vetiver perfume, its green box, a piece of driftwood, a seashell, and green foliage on a green background.
Cover of Millennium magazine, celebrating its seventh anniversary, featuring Garcelle Beauvais smiling, wearing a colorful, striped dress and a gold bracelet.
Cover of Millennium magazine featuring Steve Aoki with long hair and beard, wearing a black jacket, with various article headlines in orange and white text.
Cover of Millennium Magazine featuring a young woman with long hair, gold earrings, and a dark red top, with headlines about music, entertainment, and travel.
Close-up of three St. Barth vacation-themed skincare bottles on sand, with one bottle in action creating foam, and text overlay mentioning 'Ligne St. Barth Vacation St. Barth From Home'.
Magazine cover titled 'Pet Lifestyles Magazine' featuring a woman with five dogs in a green field with trees and a fence in the background.
A man with glasses and bald head smiling while holding two small dogs, one in each arm, on the cover of Pet Lifestyles Magazine, June/July 2019 issue.
Magazine cover titled "Pet Lifestyles" featuring a woman with long blonde hair smiling and holding a white fluffy cat, both dressed in pink, March 2018.
Cover of Pet Lifestyles magazine featuring Donnie Wahlberg and his dog. Wahlberg is wearing a black baseball cap and a black shirt, sitting next to his dog in a beanie hat. The magazine is from September 2018, volume 1, issue 3.
Magazine cover of Pet Lifestyles Magazine featuring a woman sitting with a white rescue dog in a bright, elegant room with floral decor.
Magazine cover of Pet Lifestyles featuring Eli Manning and his dog outdoors on a grassy field with trees in the background.
As featured in The Manual.