Collage of luxury lifestyle scenes, including perfume bottles, a seaside scene with wave splash, a red building with white accents, glassware with liquor, a colorful poolside, a man in vibrant clothing, a lit candle, and bottles of champagne.

Senior Brand & PR Strategy for Founder-Led Beauty & Luxury Brands

Launch • Reinvention • Market Authority

Positioning Before Visibility

Before media coverage or retail expansion, narrative alignment matters.

Product alone does not create authority.
Campaigns alone do not build credibility.

I help brands clarify who they are, how they should be understood, and how their story translates across media and retail — so every public move reinforces value.

BOOK A STRATEGY CALL

HOW I WORK

✔ Define brand positioning ahead of launch or expansion
✔ Shape narrative for PR and retail alignment
✔ Lead strategic PR direction prior to agency execution
✔ Refine founder voice and thought leadership
✔ Identify perception gaps before visibility scales
✔ Ensure media exposure strengthens brand equity

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ENGAGEMENT OPTIONS

launch strategy sprint

A focused one month engagement for brands preparing to accelerate visibility. Includes positioning refinement, PR alignment review, and a strategic launch roadmap.

Full Launch Strategy Direction

Comprehensive positioning and communications leadership for brands entering retail, expanding distribution, or building national visibility.

Fractional Brand & Communications Strategy

Ongoing senior oversight for founder-led brands in growth mode preparing for significant public visibility.

Visibility is easy to generate.
Authority is constructed.

I partner with brands ready to build both.